The Airline Loyalty Company  |  Customer Satisfaction  |  Customer Profitability  |  Customer Focus  |  Customer Dialogue  |  Loyalty News
Due & Partners
Customer Satisfaction
 
How do we ensure the most profitable customers stay satisfied?
  1. How do we measure and monitor real-time customer satisfaction?

  2. How do we structure services and communication resource to increase satisfaction levels and maintain profitable customer base?

  3. How do we apply customer knowledge to react to customer dissatisfaction, promptly minimizing attrition?



View this short præsentation to find out.
 
Insight
Try to imagine a passenger leaving your aircraft. While entering an escallator she receives a SMS from you asking her to evaluate the flight. A few clicks later she leaves the escallator again and you have already received valuable information of her actual satisfaction. If she is not satisfied with your services the responsible officer receives an e-mail automatically in his inbox for immidiate action to be taken. Maybe the passenger will be upgraded on his connecting flight 20 minutes later?

This is one way of doing it! Contact us for more.
 
Strategy
On the dashboard shown on his pc the responsible officer evaluates the actual and recent developments on the satisfaction levels within selected customer segments. Some not satisfying figures can be tracked to a specific problem and an specific airport. He therefore decides to attack the problems by contacting the relevant staff and to initiate a specific loyalty program targetted the customer segments in question.

This is one way of doing it! Contact us for more.
 
Implementation
In order to ask the right customers the right questions at the right time. And to deliver the relevant information to the right managers and employees in the right form at the right time, we have to plan and execute an implementation covering the customers aspects, the technical aspects as well as the organisastional aspect within the airline.

This is one way of doing it! Contact us for more.
 
The latest loyalty news
05-08-2009
Carsten Friedrichen's Beijing presentation
Did you miss the Beijing Airline event in April?
Read more

14-09-2009
China Civil Aviation Magazine
What are the main problems in current airline customer management? What do you think are the right practices in successful airline customer management? Read all the questions and answers given by Carsten Friedrichsen.
Read more

25-03-2009
Launching loyalty concept in Beijing
The Airline Loyalty Company is launching its new and innovative concept for improving the profitability of customer portfolios at the Airline Ancillary Revenue ( AAR ) conference in Beijing on 24 April 2009.
Read more